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Cost Impedes Health Food Purchases

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By: Sean Moloughney

Editor, Nutraceuticals World

Nearly half (46%) of Americans are reluctant to spend more on healthier foods, 52% of whom cite financial reasons, according to the United Soybean Board (USB), which released its 16th annual 2009 “Consumer Attitudes About Nutrition” survey. Still, 87% of Americans express concern about nutritional content, reflecting a significant interest in healthier food. The study also demonstrates heightened awareness about the health benefits of soy, as 84% of Americans rate soy as healthy—up 25 percentage points over the last 12 years. In fact, the survey indicates that one-third of Americans purchase foods specifically because they contain soy.

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